How To Write A Quick, Useful Business Plan

Business plans have a bad rap. But research proves new entrepreneurs who write a business plan, are 2.5 times more likely to go into business. In today’s episode, I share what’s important and what’s not in creating a short, effective business plan.

Over the last 12 years, I have written 9 business plans ranging from 5 page documents to 60 page magazine style printed versions. As I look back at what helped my companies and what remained “fluff”, I realized there are only a few critical components to a healthy business plan.

** This is episode #2 of a four-part series. Listen to episode #1 here **

Here’s what you’ll learn in this podcast:

  • The 10 elements of every successful business plan
  • What investors are looking for in a business plan
  • What a business plan should actually be used for
  • What is the appropriate length of a business plan
  • How to leverage your plan as a tool to grow your startup

Ready To Start Your Own Business?

Have you ever written a business plan? What was your experience? Was there anything you felt I left out? Let me know in the comments below.


Dale Partridge
Dale Partridge is the Founder of He's also a keynote speaker and author of the Wall Street Journal & USA Today Bestselling book People Over Profit.


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  1. Hi Dale,

    What are your thoughts on an app like Trello, Evernote, etc. for setting up your business plan’s “bones” as well as for use throughout your business operations?


    • I’ve only used Evernote. Check out DaPulse and LucidCharts too.

  2. Cat Saeteurn says:


    Do you have any recommendations on “Business Goal Setting” apps or websites? Keeping track of goals and deadlines for myself, there are so many out there.

    • Good question Cat. I’m simple and use a new 3×5 card each day. We also use Asana project management software over here.

    • Hey Cat, I’m running a business planning challenge in January that will help you do just that!

      I also second Dale’s suggestion of Asana – I’m switching to it from Basecamp and finding it much easier to stay on track, plus the mobile app is great. And I also stick to simple daily To Do lists – I schedule my whole work day that way and nearly always come out ahead of schedule.

  3. My brother in law is wanting to start up his own business soon. He still has a ways to go before he can, but he is starting a plan and is wanting to get it finalized soon. This article has some great points that I think can help him finish it up soon.


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