How To Plan A Successful Product Launch

Too many entrepreneurs think of launch day as if it’s the Super Bowl. In my experience, it’s the first game of the season.


We only get one launch. This won’t happen again. Today, I share the 10 questions entrepreneurs must ask themselves prior to launching their startup.

Powerful Quotes From The Show:

  • Too many entrepreneurs spend all of their time, money, and energy on their product or website and when it comes to the launch, they are hurried, tired, and broke.
  • An effective product launch can take anywhere from 30-150 days.
  • Give me six hours to chop down a tree and I will spend the first five sharpening the axe.
  • More often than not new entrepreneurs under-price their products as a reaction to their low self-confidence.
  • The reality is. Good people with good ideas fail all the time.
  • Never give up on something you can’t go a day without thinking about.

Are you ready to launch a startup? Has anything helped you on your journey? Let me know in the comments below.

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  1. Launching a product must be planned very well in order for it to be successful. You can get tips from the experts and from those who are working for it. The process can be filled with stress, but you can do it with a proper guide.

    • Dale Partridge says:

      Definitely. 🙂

  2. Do you also publish the podcast on Stitcher? I really want to listen on the go but I’ve got an Android phone so iTunes is out of the question.

    • We don’t currently. We will look into that option. Thanks, Brandon!

  3. Love the idea of post-launch goals, Dale. I enjoyed creating and running what became a successful Kickstarter campaign two years ago… With lots of work before and during the launch.

    Ugh… But then we started to fizzle!

    I’ll be sure to included some goals and track milestones after my next launch to create and keep momentum.


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