Finding the Solution with Francis Tao

business, entrepreneur, entrepreneurship, small business, startup

Finding success by creating solutions.

“Am I solving a problem?’

This is one of the most important questions an entrepreneur can pose to themselves. Our guest on this week’s The StartupCamp Podcast asks himself this with almost every decision he makes.

Francis Tao is the founder of Sawa, an automated graphic design platform. He began as a self described “air-traffic controller” for marketing initiatives within other companies, but realized that too much time and money were spent on creating basic marketing assets. Sawa is his solution.

On this week’s episode of The StartupCamp Podcast, we learn about Francis’ continuing journey to solve problems with and within Sawa—sometimes before they even happen.


Like many entrepreneurs before him, Francis had to live his problem before discovering a solution—one so potent that it’s gone on to help many other marketing professionals that were in the same frustrating spot as him. Now, at the helm of Sawa, Francis continues to solve problems for his customers and employees, while also looking forward to prevent them from happening in the first place. With clear goals and a simple philosophy, Francis has built an exciting solution for anyone in marketing. This episode covers a lot of ground, including:

  • The value of good advisers
  • Serving your users
  • Why culture is crucial
  • Hiring the right people

Be sure to check out this week’s episode if you’re looking to launch a solution of your own, or fix a problem within your business.


Chris Graebe


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