What’s the difference between a stereotypical salesperson and a professional salesperson? The answer: one word. For Phil M. Jones, carefully selecting your language makes the difference for your customer.
Selling has a bad rep, but it doesn’t have to be sleazy—it can be carefully controlled to create desired results, aka more sales for you and your business. His books, Exactly What To Say and How to Persuade and Get Paid, include practical phrases and processes that you can use to attract more customers. In this episode, we review the main points—have a notebook or your notes app ready. Learn the most powerful selling phrases you can use in everyday conversations, the benefit of a question tree, and why an abundance of business opportunities isn’t necessarily a gift. Listen now.