Growing up in a beachy town in California, Tim Morse was surrounded by surfers and rebellious fashion. Although he went into tech, Tim never lost his passion for apparel. He co-founded RicherPoorer, a fashion-basics brand, nearly a decade ago and has had quite the journey building out the brand.
Tim’s journey is unique in that he sold the business—and then bought it back.
He stresses the importance of investing in your people and empowering them to do their jobs and explains his stance on selling wholesale versus direct to consumer.