How To Make Sense Of Social Media, Traffic, And Engagement with Laura Roeder

Social media can be overwhelming. In a marketing world where everything is changing at breakneck speed, it can be difficult to keep up. Today’s lesson will give you hope and confidence from two people who understand this arena quite well.

Today’s guest is Laura Roeder. She’s the founder of Edgar. A social media automation tool with over 5,000 customers paying $49 per month. Laura’s an expert in social media and has been featured in almost every major business magazine. She’s also keynoted to thousands bloggers and small business owners at conferences around the globe.


Powerful Quotes From This Episode

  • Content isn’t king, usefulness is.
  • Consistency is greater than frequency.
  • How we spend our days is of course, how we spend our lives.
  • Speak to people how they need to hear it, not how we need to say it.
  • What rule are you following for no reason?
  • Don’t get discouraged by the data that doesn’t matter

This Episode’s Sponsor: Freshbooks. Get a free month trial (no credit card needed) just simple visit FreshBooks.com/StartupCamp and enter StartupCamp in the “How did you hear about us” section.

What’s working in your social media campaigns? Was any part of our conversation helpful? Let me know in the comments below.

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  1. Innis says:

    I’m so(!) grateful for this podcast. Just noticed that I was going down the wrong route again- “chasing the algorithm”, as you put it. Social Media is such a complex creature, it has a way of sucking you into a black whole full of doubt and worries. One really needs these reminders over and over, to see the light again. Thank you both for providing this! It was very engaging to hear.

    • So very true, Innis, and I’m glad you found the light again here! 🙂

  2. Great chat guys!

    Dale, love the Toms analogy… I find it fascinating how our culture strives for this overnight success. But you think about context & already Facebook is an infant in the lifespan of what the future holds, but they are moving into 15 years in business.

    Unless you have some sort of special power that alters space & time… I’d say that’s a bit more than overnight. ha!


    ~Kyle, CEO {Chief Experiment Officer}

  3. Great info! Thank you for sharing! As soon as I get some content built, I will be working with Edgar too!


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