Kid President: The Science Behind The Viral Empire

As we know, businesses come in all shapes and sizes. Our guest on this episode is what I call an “accidental entrepreneur”. Brad Montague is the business brains and creator of the online phenomenon “Kid President”.


With over 75 million video views and famous videos like “A Pep Talk From Kid President” and “Kid President’s 20 Things We Should Say More Often” they have landed a TV show on Discovery Kids as well as a New York Times Bestselling book “Kid President’s Guide To Being Awesome“. Here’s one of my favorite videos.

A few years ago, Robbie (Kid President), Brad, and I had the chance to film a video for helping kids who are fighting cancer in Nashville. While the topic was heavy, we still kept it light as you can see below.


But even more, Brad is a creative for-purpose entrepreneur who has a passion for helping young people foster creativity, compassion, and meaning. In today’s episode, he shares his secrets and heart for producing deep issues with light content.

In This Podcast You’ll Learn:

  • Brad & Kid President’s Founding Story
  • How To Communicate Heavy Topics With Light Content
  • How Creatives Can Better Manage Their Minds
  • The Wisdom In Simplistic Marketing Messages

More About Brad & Kid President

Follow Brad On  Facebook  |  Twitter  |  Instagram

Follow Kid President On  YouTube  |  Facebook  |  Twitter


Dale Partridge
Dale Partridge is the Founder of He's also a keynote speaker and author of the Wall Street Journal & USA Today Bestselling book People Over Profit.


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  1. Ivelisse Cananoglu says:

    This was amazing! It stirred something in me and was just the motivation I needed.

  2. carlos lira says:

    Amazing podcast! Brad´s story is truly inspiring, a clear example that shows the power of focusing in loving other people. If his goal is to inspire and invite other people to action, he definitely knows how to do so. Brad has me now questioning all over again what really makes my heart sing and what I am meant to do. Thank you Dale for this podcast.

  3. Great episode! Appreciated understanding how Brad & Robbie have created an environment that allows them to stayed grounded & focused on what matters even as they grow more successful.

    Also the value of consistency & focusing on investing in activities that make you come alive vs doing everything.


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