How To Give Incredible Gifts That Gain Customers

I’m going to open up with a pretty harsh statement: Bad gifters are often careless people. Is that you? Are you a bad gifter? Are you the guy or girl who shows your appreciation of others through bad ideas and weak gestures? If so, today’s guest is going to give you a lesson in thoughtfulness.

John Ruhlin is the king of good gifts. He’s also the number one salesman of Cutco knives in the history of the company and the author of the new book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention


As John explains in our conversation, gift giving is one of the most impactful actions you can take in your business (for any relationship for that matter). And when you do it right, the benefits to both you and the recipient are immeasurable.

Our interview is fun, It’s useful and it will change the way you think about showing gratitude forever.

Was this interview helpful? Have you ever received an incredible gift? Let me know about it in the comments below.

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  1. As I web site possessor I believe the content material here is rattling great , appreciate it for your hard work. You should keep it up forever! Good Luck. edbgeecddfdedakg

    • Ben Sturgill says:

      So glad you like it and that it was helpful. We will keep it up and you do the same!

  2. I always send a thoughtful thank you gift for all new clients that take a leap of faith and hire me. Just a little appreciation but it goes a long way.

  3. Sarah Hunt says:

    Loved this podcast! I value a generous, thoughtful giver really highly but I’ve never been able to elegantly express why. You guys were able to explain why I feel this way, why it really does matter and give me more food for thought on a topic that fascinates me.

  4. Mae Golden says:

    Hi Dale,
    I enjoyed the podcast. I have a question. How does this avenue of giving translate when you operate a nonprofit?

  5. Tania says:

    I gave a client of mine a lemon tree as a office warming gift. The company is called Lemon Inc, so I thought it would be a great way for her and the team to plant the lemon tree as a celebration of a new chapter on their company’s journey. She was almost in tears.


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