I’m going to open up with a pretty harsh statement: Bad gifters are often careless people. Is that you? Are you a bad gifter? Are you the guy or girl who shows your appreciation of others through bad ideas and weak gestures? If so, today’s guest is going to give you a lesson in thoughtfulness.
John Ruhlin is the king of good gifts. He’s also the number one salesman of Cutco knives in the history of the company and the author of the new book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
As John explains in our conversation, gift giving is one of the most impactful actions you can take in your business (for any relationship for that matter). And when you do it right, the benefits to both you and the recipient are immeasurable.
Our interview is fun, It’s useful and it will change the way you think about showing gratitude forever.
Was this interview helpful? Have you ever received an incredible gift? Let me know about it in the comments below.