Survivor, SNL, slinging granola – what do all these things have in common? Brendan Synnott joins us for a conversation this week about his entrepreneurial journey. It’s more expensive to take a risk over time, he says. He and a friend grew Bear Naked, a granola company, from zero dollars and craft markets to $50 million and eventually sold it to Kelloggs. Discover what Brendan learned from growing the granola business and the importance of transparency between company and customer. Listen now.