Shane has been working in the online space since the early days. He even teaches a course for small businesses and aspiring influencers at UCLA about personal branding. He remembers how easy it was, in the beginning, to use influencer marketing to your advantage. Now, it can be difficult to make your mark online.
In this episode, Shane gives us a suite of practical tips and stories from his clients about making your brand stand out online. Listen now.
“For me as a marketer…I take every business that comes to me as if it is my business because I did start at a point where my budget was literally nothing.”
If you’ve got no time and big bucks, you can pay someone like Shane to create or improve your online marketing strategies. But if you’re small and scrappy, Shane says that the best thing you can do is consume all the content you can get your hands on. You don’t have to become a marketing expert—you just have to lay a foundation.
“You can go and get enough information to be dangerous.”
Allocate money for marketing, but that’s not enough. You have to know WHERE to spend your money, whether you have hundreds or thousands of dollars. He can help you answer the question, “Where do you spend your first dollar?” In some cases, it’s finding someone who already has an audience you want.
“Every influencer is their own business.”
When it comes to working with influencers, it’s not about the follower count. A large audience means nothing to Shane if the influencer shows up late to a meeting or doesn’t take their job seriously. It’s important to develop a relationship with your influencers so they can market your brand in a meaningful, impactful way.
Whether you’re a small business or an influencer on Instagram, you’re sure to find some value in Shane’s stories.