Defining Your Direction with Ethan Dewhurst

business, entrepreneur, entrepreneurship, small business, startup

The best way to reach success is to first define it.

So you’ve got a great idea for a new product and are ready to bring it to market. Or maybe you’ve honed and tailored your skill and are ready to solve client problems. But what does success look like for your business? Where will it be in five years? How will it scale? Do you have a vision?

Ethan Dewhurst is a master of vision casting, so it’s no surprise he’s in the visual media industry. He is the founder of Champion City Media and this week’s the StartupCamp Stories podcast guest. In this new episode, we learn about navigating a new business, and all of its decisions, by following a well-established vision.


Champion City Media didn’t happen overnight, nor did it happen with large amounts of initial capital or investors. As he describes it, Ethan had to “fake it ‘til you make it,” forcing him to think smart, rather than big, in his first couple of years. Knowing what he wanted to see from his business made it easier to take on the types of clients he wanted to work for, and hiring the team he wants to work with. Ethan is generous with his experience and knowledge—along with the importance of leading with a vision, we learn about:

  • Turning a hobby into a profession
  • Managing gradual and rapid growth
  • Keeping employees invested in their work
  • Knowing your worth
  • Balancing work and home life

Whether it’s short or long term, a solid vision is essential to building a lasting business that your employees and customers can get behind. Don’t miss the wisdom shared on this week’s episode.

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