Do people talk about your brand? Is your brand so creatively connected that people write articles about it? Is your brand's architecture so brilliant that people can't help but tell their friends about it?
If not, NYT Bestselling author Donald Miller shares with us how to change that. And to be honest, it's one of the most fascinating views on branding I've seen.
Many know Don from his book and movie Blue Like Jazz. But on the backside, he's an impressive story teller who understands the anatomy of communication. Don believes that companies who can structure their marketing into a well-formatted story, can manufacture not just more sales... but deeper connection, increased share-ability, and deeper loyalty with customers.
In this week's episode you'll learn:
- The most powerful trigger to the human mind
- What 4 elements make up great stories
- How to leverage key-points to amplify your brand's story
- How business owners should shift their thinking on social media
If you'd like to learn more about Don and how he helps brands tell their story, you can learn more at Storybrand and Storyline. If you'd like to follow Don on social media, check out his Instagram and Twitter.