Have you ever wanted to start an e-commerce company or lifestyle blog? Have you wanted to build a strong brand with a slick HQ in downtown San Francisco? Have you ever wanted to build a team of outdoor-minded people who rally behind your mission?
Today’s guest is Andy Forch. He’s the Co-Founder of Huckberry – A lifestyle e-commerce company focused on serving customers passionate about the outdoors.
On their website, Huckberry defines itself as:
“Your favorite store, your grandpa’s favorite store and your favorite magazine all rolled into one.”
Founded in 2011, Huckberry now has 50 employees and is selling over 20,000 products per year. Their efforts have been featured in almost every major magazine and are considered a rising star in the lifestyle brand industry.
In Today’s Lesson Andy Teaches Us:
- The founding story of Huckberry
- Huckberry’s tipping point moment
- How to create a successful balance of product and content
- Andy’s personal schedule and routine
- A few critical quotes that have guided Andy’s leadership
- Andy’s recommended books for entrepreneurs
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Dale’s Opinion On Huckberry
What makes Huckberry so incredible is their attention to detail. Their design, product curation, marketing, and content strategy places them on the top shelf in my opinion. But what makes them even stronger is their ability to bootstrap their company without any debt or investors.
These two young men (in their early 30’s) have a rare discipline to run green (profitable) in a time where most startups are taking on investment and running red (not profitable). If you’re aspiring to build a strong, relevant brand… then keep your eyes on Huckberry.
More Information About Huckberry
Do you want to start a lifestyle brand? Why do you think Huckberry has been successful? Let me know in the comments below.