5 Steps To Building A Beautiful Brand

It’s my belief that you cannot succeed in business if you don’t understand the importance of branding. While many think it’s an art, I think it’s a strategy. Today, I have broken it down into a few simple steps.

In This Episode You’ll Learn:

  • Why companies pay millions to brand their organizations
  • What all branding stems from
  • The 4 common confusions of branding
  • How design should relate to branding
  • The definition of branding
  • How to leverage emotional consistency to build your brand
  • Why biology matters when forming your company’s identity
  • Shortcuts for developing your eye

Important Takeaways From This Episode:

  • If they knew what you knew, they would do as you do.
  • The best entrepreneurs understand that success in the market is making something complex seem simple.
  • Your brand isn’t what you say it is; it’s what they say it is.
  • A wealth of information creates a poverty of attention.
  • Good design tells customers that if they care this much about the smallest details, then they must care about me.
  • Do what you do and do it well, and what you don’t do well, outsource.

I Appreciate You

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, would you consider taking 60-seconds to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

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Dale Partridge
Dale Partridge is the Founder of StartupCamp.com. He's also a keynote speaker and author of the Wall Street Journal & USA Today Bestselling book People Over Profit.


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  1. Hélène says:

    Very good advices – even not enough mentionned during my business school marketing classes ! Looking forward to hearing more from you. Thanks !

  2. Gloria Angelina says:

    As I was listening to this, my dog, a Caucasian Shepherd, was trying to get my attention by looking through the window; apparently he has spent the night out under the stars because the other dog was hogging the doghouse. Last night it was -38 degrees out… Ups, Sorry pup. 😛

    Thank you for the amazing podcast, it helped me a lot.

    (And I finally figured out how to leave a review for you. 🙂 )

  3. Marian says:

    Dale, can you tell me some branding books?

  4. Great info. presented clearly and simply. I really enjoy your podcasts. Thank you!

  5. Great episode, Dale! I always love the way you describe the importance of design. I could learn a thing or two from you about your ability to explain branding and design in simple terms. Thanks 🙂

    • Hey thanks Simon. Always appreciate the feedback from fellow lovers of beauty.

  6. Dale, Great Podcast! Simple and to the point.

    Question – You mentioned a lot of good places to get/find design. Can you recommend where to find a good copy writer?


    • Wow. That’s a hard one. Anyone who is a diehard CopyBlogger.com reader maybe.


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