It's my belief that you cannot succeed in business if you don't understand the importance of branding. While many think it's an art, I think it's a strategy. Today, I have broken it down into a few simple steps.
In This Episode You'll Learn:
- Why companies pay millions to brand their organizations
- What all branding stems from
- The 4 common confusions of branding
- How design should relate to branding
- The definition of branding
- How to leverage emotional consistency to build your brand
- Why biology matters when forming your company's identity
- Shortcuts for developing your eye
Important Takeaways From This Episode:
- If they knew what you knew, they would do as you do.
- The best entrepreneurs understand that success in the market is making something complex seem simple.
- Your brand isn’t what you say it is; it’s what they say it is.
- A wealth of information creates a poverty of attention.
- Good design tells customers that if they care this much about the smallest details, then they must care about me.
- Do what you do and do it well, and what you don’t do well, outsource.
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