How To Be Wealthy Without Being Greedy

Recently, I was offered $16,000 plus first-class travel to speak at a conference in San Antonio, Texas. The dates were open, and the trip would likely only require a two-day commitment. After a lengthy discussion with my wife, we decided not to take the opportunity.

“What!!?”, you might be thinking.

Veronica and I were confronted with the all-important question: What’s more valuable, time or money? As of today, we make more than enough money, and while we could surely utilize the funds, we just didn’t need them. Now, I’m positive some of you are thinking, “Well good for you… But I sure could use some extra money!” Trust me; I get it. We haven’t always had money. Just six years ago, we were in debt to our eyelids and making a combined income of $55,000 per year.


But regardless of where your finances stand today, I’m challenging you to ask yourself the question: How much is enough? 

Now, every family is different. Every individual is different. For you, it might be $150,000. For someone else, it might be $1 million.

But sadly, I’ve seen too many entrepreneurs neglect this question, and it became the cause of a financially wealthy and relationally bankrupt individual. Without parameters around our finances, we fall into “the more money we make, the more money we spend” lifestyle. And in most cases, making more money is directly connected to costing us more time.

Years ago, a wealthy man once told me, “Dale, money comes and goes, time just goes.”

For us, we’re in a season of raising little children. A time when we believe memories outweigh money. And for a guy who LOVES starting businesses, it’s not always an easy belief to live out.


As you might know, my definition of an entrepreneur is someone who can make more money with less time. You also probably know I’m a huge capitalist–meaning I love the free market and the ability to make as much income as you’re capable of making.

But let’s not pretend that there’s no danger in that. Let’s not pretend that, at some point, having more time to do the things you like with the people you love exceeds adding another hundred dollar bill to the pile.

Greed has been defined as a selfish and excessive desire for more of something than is needed.

If you’re disciplined, fanatical, and filled with tenacity, you’re going to unlock the secret to making money. Remember, there are over 14,600,000 millionaires in the world. Which means wealthy isn’t rare.

But what is rare are people who have the wisdom to be wealthy without being greedy. Individuals who have the ability to not only be financially free but have freedom over their day.

So don’t wait to define “enough,” make it clear now. Work your tail off to reach that number. Have the restraint to back up what you’ve said and begin enjoying not just the money you’ve made, but also the precious time you’ve chosen to have.

If you’re ready to start making more money with less time, consider joining my free weekly class titled: How To Start A Business In 30 Days. Or, consider enrolling in our 12-month entrepreneurship course below.

Was this article helpful? Have you defined enough? Anything you want to add? Let me know in the comments below.


Dale Partridge
Dale Partridge is the Founder of He's also a keynote speaker and author of the Wall Street Journal & USA Today Bestselling book People Over Profit.


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  1. Tom says:

    Dale, I’ve read your articles multiple times and I come back to them when I hit a slump with my business Mission Juice. Maintaining a mindset of generosity is so important regardless of monetary gains!

    Thanks for your articles!

    Tom Tigwell

    • I’m so encouraged to hear that, Tom! Seriously, thank you. I’m glad I can be of help to you!

  2. It’s important as you begin the journey it’s important to determine the “how much” along with a clear vision to sustain you.

  3. Hey Dale, great article. It took me 3 weeks to get to it, but i DID IT! worth it too. I struggle with this balance often, in fact, the very idea of greed can disable my desire to progress. Thank for such fabulous and simplistic wisdom.

    Vanessa Baird

  4. Corbin says:

    Agree 100% with your values in terms of putting family before profit and am happy for you that you have the opportunity to choose between time or money. Do you however ponder that capitalism also means there will always be poor? That the very system that you call “free” market enslaves more people than it rewards?

    • Matt Sluder says:

      Capitalism creates situations of opportunity and places accountability on the individual. The reality of that is there will be failures and there will be unequal outcomes. That doesn’t mean those are evil. In fact, those outcomes and failures are the paths by which learning occurs. The alternative- socialism- is much worse. There you are slave to the beaurocracy and your outcome is guaranteed and therefore capped. In that system, success is defined by someone else and in most cases it is punished.

  5. Thanks for addressing this, Dale. To be honest, I’ve been worried about this for a while. My family is on the poor side of middle class, but I grew up learning how to live well on a little. I was worried that owning my own business(es)–I’ve started two so far–would catapult me suddenly into “being rich.” And I wasn’t sure if I even wanted to be rich because I was afraid it would change who I am.

    Having a good relationship with God and my family and serving others was always more important to me than being rich. Your post has helped me see the difference more clearly now. Thank you for putting words to this!

    • That’s awesome, Abigail! I love hearing that. Thank you for sharing!

  6. Good stuff Dale! This has been a topic that has been on my mind a lot lately. It was refreshing to find this blog post. It really affirmed the thoughts and ideas that I have had on this subject.


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