I’ve had 21 different business cards over the past 11 years. Some for businesses I owned, some for those I co-owned, and even some for those I never launched.
A business card is an important step for any entrepreneur. It’s often the first hard evidence of your dream. But more importantly, it’s a first impression of who you are and what you represent. But making a powerful business card is not easy.
Here are a few personal secrets I have learned over the years:
1. It Can’t Be Worth Throwing Away
If your card looks just like everyone else’s card, you failed. It should look different, feel different, and have a little bit of crazy. For example, if you own a butcher shop, your card should be printed on beef jerky. If you’re a realtor, your card should be printed on a quarter inch piece of curly grain maple with the contact information burned into the wood. My point is this…
Be so good they can’t ignore you.
It shouldn’t fit in a wallet because it’s not supposed to. You want that thing sitting on their desk for a year. The people who receive your card should be so impressed with the creative crazy behind it, that they show ten of their friends.
2. Design Is WAY More Important Than You Think
The quality of your business card design is a direct reflection of the quality of your product or service. If your card is boring, you’re boring. If your card is hard to read, you don’t understand communication. Every detail from the fonts and the colors to the spacing between letters and the placement of your logo are incredibly important.
Five years ago, I saw this video of a guy talk about this in detail. He's a bit eccentric and over-the-top, but he drives how a solid point.
What's your business card look like? Does it fit in or stand out? Are you willing to rise above and create a business card that will win clients and relationships? Now is the time.