Looking for great content but don’t have the skills or time? These Content Creation Platforms will get you what you need, at a price you can afford.
Content can be amazing.
Just ask KlientBoost, who built a $6,000,000/year business by using content as their only acquisition strategy.
For small businesses and startup entrepreneurs, content is especially important. A robust content strategy makes a great first impression on customers, brings in hot leads, and lets us compete in the global online marketplace.
But that kind of content marketing success takes work. Many of us don’t have the time to commit to writing, researching, polishing, and optimizing weekly posts. And—let’s face it—we’re not all Pulitzer Prize-winners.
If you don’t have the time to invest in content creation for your business, or it doesn’t play to your areas of expertise, you’re in luck: there’s an entire ecosystem of writers, designers, and companies out there who would be more than happy to do it for you.
Freelancing and blogging services vary in terms of affordability, quality, and usability. Below is a list of the top best websites and online marketplaces where you can find the content creation services suited to your business’ unique needs.
Upwork is the merger between oDesk and eLance, making it one of the largest platforms for all types of freelancers, including writers, editors, and developers, at a wide range of prices. They boast over 12 million freelancers and 5 million registered clients worldwide.
Upwork offers a user-friendly interface, an escrow account payment system that ensures work is completed before payment is delivered, and great customer support. Upwork received much more favorable reviews than its rival, Guru.com, from both clients and freelancers.
Because Upwork has so much talent to choose from, you’ll be able to find a price that matches your budget, but the quality of your hire could vary. If you have a bigger content budget and less time, consider Upwork Pro, which does the hiring legwork for you with guaranteed results (for $149/month).
For a comprehensive guide to using Upwork, check out this review from Time Doctor.
WriterAccess is more specialized than Upwork or Guru, offering services in just three categories: content strategy, writing, and editing. That specialization implies a certain level of quality, and WriterAccess backs it up by employing U.S.-based writers and offering a full refund for unsatisfactory deliverables.
What really sets this platform apart is their pricing structure, which is based on word count and quality (on top of a monthly membership). Instead of sifting through freelancer profiles like in Upwork or Guru, a WritersAccess membership allows you to place an order with a guaranteed level of quality in just a few clicks. Even their highest quality writing is still pretty affordable—with a 500-word, six-star (highest) quality blog post running just $50.
If you have a solid, long-term plan for a lot of content, WriterAccess might be the site for you, since they offer high-volume discounts (at the cost of a monthly membership).
Constant Content offers its clients the very cool option to purchase pre-written content. Just select your keyword, maybe add a focusing category, and start browsing through hundreds of seemingly quality articles. With pre-made content ranging in price from around $30-$50 for a 500-word article and Small Business pricing, it’s also incredibly affordable.
Constant Content also offers a custom content option, where you can select a team of pre-screened writers, though this will cost you a little more (and some of the reviews make the content seem suspect).
Do you want some fast, high-quality, cheap content? Then ask yourself, “Am I decisive enough to handle a list of 938 potential articles?” If the answer is yes, then the pre-made content option at Constant Content might be exactly what you’re looking for.
Fiverr is the world’s largest marketplace for small services. It started out as a platform where jobs were listed for just $5, but the platform has evolved to resemble the other giant freelancer sites.
Even though the platform has grown and the market has changed, Fiverr’s primary selling point is still low-end pricing. You won’t be able to buy decent content for $5, but you might be able to find a 500-word article that’s workable for $25.
If you’re just testing the waters in your content strategy or you just need some fast-and-dirty content, Fiverr is a good place to start.
PeoplePerHour is similar to other large freelancing platforms like Upwork, Guru, and Freelancer. They offer payment protection through an escrow account system and allow clients to select writers based on hourly or fixed prices.
One of the selling points of PeoplePerHour is their ‘workstream’ feature, which allows you to manage and track the progress of your projects. Another interesting feature is its location-based targeting feature, which lets you hire writers from specific regions and regional-related jobs.
Consider PeoplePerHour if you like real-time updates, or you’re an entrepreneur in a local or niche market.
So which platform is right for you?
That all depends on your content strategy and requirements.
If you’re ready to roll out a sustained content marketing campaign on a medium-sized budget, consider WritersAccess and Upwork Pro, which have monthly fees but promise quality and efficiency. In the longer run, this investment will save you money.
If you’re just testing the waters—or you need some cheap content to throw up on your site—Fiverr has you covered. The premade posts and articles at Constant Content are a higher quality option, though perhaps more expensive.
If you’re not sure where to begin—and you’ve already picked your way around Upwork, Fiverr, Freelancer, etc.—try posting a listing on several different platforms and see what you get.
If the thought of outsourcing your blog is giving you separation anxiety, check out Problogger, which offers information and guidance on how to start and run your own blog. Much of their content is free, and for dedicated bloggers-to-be, there’s a membership option that grants access to a number of well-reviewed webinars.
Here are a few other honorable mentions worth exploring: