In this article: You'll learn the best days, times, and strategies behind the most effective social media posts.
As a highly intentional social marketer, I pay attention to everything from copywriting and crafting the perfect featured image to post tone and timing.
Most people don't realize how much of a difference this makes.
But what savvy social media users know is that there's a science to getting it right—if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. Below, I have provided an infographic broken into two sections covering the six major social media platforms. Furthermore, I have listed a summary of how I use each platform and my strategy behind them.
My wife recently posted a viral article producing over 850,000 visitors in just 10 days. While her article fits all of the characteristics for virality (controversy, personal story, and a clickable title), I noticed that I also posted the article (for the first time) at 1:34 pm Pacific Standard Time, which was interesting to me. Typically, I post content on Facebook in the morning (around 6:15 am), but this mid-day posting is now the third time I have have seen a major increase in reach on Facebook.
Apps & Strategies: In my experience, Facebook wants you to use Facebook the way Facebook was intended. I've noticed when I use apps like Hootsuite of SproutSocial, that my post reach decreases. Because of this, I now post or schedule exclusively through the Facebook native scheduler.
The infographics below states 1-3pm as the best time to post on Twitter. For me, that's not the case. I have seen a consistent boost in engagement between 6am-10am Eastern Standard Time (M-Thur)
Apps & Strategies: As mentioned below, tweets with images outperform those without them. This is absolutely true for my platform. As for scheduling, I use the Twitter's Ads.Twitter.com function. It's free, and it's native, and you're not required to spend money on ads to use the scheduling function.
Linkedin has always been uncharted waters for me. While I have an account I check regularly, I have not had the time to uncover the secrets of traffic generation on this platform. Just last week, I had lunch with Steve Barham who is one of the top 5 at Linkedin and his stories encouraged me to dive deeper into this platform. Furthermore, my friend Lewis Howes has used the Linkedin to drive not only millions of visits, but millions of dollars.
Apps & Strategies: While I can't speak much here, I can say that Linkedin might offer the best ad-targeting for companies selling products to leaders or businesses. Even better than Facebook.
Pinterest is my jam. If you're new here, I am that guy who has 750,000 women followers on Pinterest. :) I agree completely with the findings in the infographic below. While many people think Pinterest is a product marketing platform, I've used it as a content marketing hub. Last month, I drove over 223,000 visitors from Pinterest alone. I do that with article graphics that look like this.
Strategies & Apps: Most Pinterest marketers prefer to post their content at night. For me, I actually post early in the morning (around 5:30am Eastern Standard Time). This has allowed my pins to drive long-tail traffic throughout the day instead of dying in the middle of the night. As for apps, I use Tailwind. I recently did a podcast interview with Pinterest's Brand Strategy Manager Kevin Knight. You can listen to it here.
I own a Tumblr account with over 250,000 followers. Over the past few years, I have found it's value in selling small products like stickers and shirts, but not so much in driving traffic to intellectual content.
Apps & Strategies: I use the native Tumblr scheduler to post approximately 150 pieces of content per day. Tumblr is a network of variety and consumption so spending a few days producing a few thousand quotes and article graphics is a great way to grow your profile organically.
The myth and legend of Google+. Just like many of you, I have yet to know anyone who is winning big here. The fact that it makes it into inforgraphics like this always makes me question if I am missing something. I will admit I have heard tech celebrities like Guy Kawasaki have massive followings in the millions, but after looking at his engagement, he's still getting less than 100 plus ones per post. Not real impressive for having 6.8 million followers. :(
Are you paying attention to when you're posting on social media? What strategies or apps have worked for you? Let me know in the comments below.