5 Common Marketing Mistakes That Most Startups Make and How To Avoid Them

Founding a startup is no easy business! They fail at a profoundly high rate in their first year, even for entrepreneurs who know what they’re doing. The only way to survive–and thrive–is to learn from the mistakes others have made…

Marketing is a crucial part of every successful startup, but marketing mistakes can also be the trap that sinks your business. Here are the five most common mistakes that startups make in the first year and how to you can turn their failure into your success.

1. Going In Big On Marketing Campaigns

You want to make a splash in the marketplace. Showcase your big idea to the world. Go viral. But spending the majority of your company’s budget on a marketing campaign is not a wise idea. You’ll end up running out of money–and running into the ground.

Don’t bet the house on a one-in-a-million marketing campaign. Instead, use your marketing budget to enhance your customer’s experience. Focus on keeping your customers happy and you’ll find your business growing steadily from referrals.

2. Focusing Too Much On Competitors

We all want to know what our competitors are up to, and keeping track of them is essential to stay one step ahead of the game. However, too much focus on your competitors can strangle your business with distraction.

Being overly focused on competitors saps time and energy away from your customers, explains Dorothy Cook, a Marketing Manager at Best Australian Writers. You won’t know whether your marketing strategy was a success because you’ll constantly be trying to change things.

3. Going In Blind With Blogging

Every startup needs a blog to get off the ground. But without a solid blogging plan, you could be bleeding money on fruitless endeavors and missing out on crucial capital from skeptical investors.

Before you launch, invest a serious amount of time in generating a blog plan. Your plan should detail your first three months of content, specify delivery dates, organize your content into categories, and prove that your content is relevant to your business.

There are numerous companies that help savvy entrepreneurs outsource blogging responsibilities. Check out Boom Essays, Essay Roo, or Oxessays if you don’t want to make your blog your baby.

4. Brand Perfectionism

Of course, we want our businesses to be perfect every step of the way. But hemming and hawing over branding decisions (large and small) can be debilitating to your startup’s growth.

For example, one of the worst decisions an entrepreneur can make is to change their company’s name after launch. Let me repeat, don’t change your name. It’s a huge waste of money and time. Your would-be loyal customers won’t be able to find you again, and you’ll have to rebrand everything, basically putting yourself back at square one.

5. Trying to Appeal To Everyone

We live in the age of targeted advertisements, but surprisingly one of the most common mistakes that startups make is advertising to absolutely everybody. This stretches your resources too thin, neutralizes your marketing impact, and causes your business to starve.

“Instead, decide on a target market that you want to aim for,” advises Daniel Hooks, a PR Manager at UK Top Writers. “Keep things targeted and precise, as you can branch out later when you have the resources.”


Many of the problems startups face are the result of not putting their customers first. Although it’s tempting to go all in on viral advertising or the perfect brand identity, what really matters is finding your ideal customers and keeping them satisfied. Be smart with your money and judicious with your time, and you’ll grow your business at the right speed.


Gloria Kopp
Gloria Kopp is a marketing and business consultant at Paper Fellows. She writes Studydemic educational blog and is a regular contributor at Microsoft and Ukwritings blog.


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  1. Thank you for the fascinating article! I also think that investing a very large budget in a startup is not the best idea. Although the marketing plan, of course, should be, it should still focus on gradual growth, is not it?:) Your second successful statement concerns the blog. Of course, Gloria, now a lot of traffic (along with potential customers) can be obtained on your site if you correctly use your blog. This is not surprising, because the content, in its various manifestations, has always interested readers. Creating a marketing plan is very important, as well as drawing up a plan to publish your messages. I generally think that planning, one of the most successful ideas at the start of your business 🙂

  2. For instance, one of the most noticeably awful choices a business person can roll out is to improvement their organization’s name after dispatch. Give me a chance to rehash, don’t change your name. It’s a colossal misuse of cash and time. Your future steadfast clients won’t have the capacity to discover you once more, and you’ll need to rebrand everything, fundamentally returning yourself at the starting point.

    • Ben Sturgill says:

      Thanks Alex, totally agree. It’s important to give your startup a good deal of thought and make a decision before launching and then regretting the name or trying to relaunch.


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