5 Habits Of Exceptionally Likeable Leaders

At 26 years old, I was the founder and CEO of a fast-growth startup. We were generating millions in revenue, on the covers of business magazines, and even had a slick office in a desirable area of Orange County California. The last thing I expected was to be disliked by most of my 40 employees.


This is a picture of me (bottom center) with my staff after an employee party paddle boarding through the bay in Newport Beach, California. From the outside, everything looked great. But in reality, there was an emotional divide severing my employees from their leader.

Just days after this photo was taken in 2012, my mentor asked if we could have a private conversation. At my surprise, he listed off a range of negative feedback he had heard from my team.

He looked me in the eye and said, “Dale, you hurt people, and you don’t even see it.”

At this point, I was speechless. The details of how people had perceived my leadership, began to open my eyes to the wake of emotional destruction I left behind me. And while some of these flaws are acceptable for the average person, they were deadly for a business owner in my position.

It reminded me that self-evaluation is helpful, but evaluation from someone else is essential.

Over the next several years, I dove deep into healing. I enrolled in a $12,000 executive psychotherapist course, had a monthly appointment with a mentor, read over 15 books on emotional leadership, and made an immense level of progress over the coming months.

In November of 2014, my stock was acquired. But it was the lessons I learned during this season, which changed my trajectory of success forever. There’s an old saying that all leaders should know:

“What got you here, won’t get you there.”

It’s the lessons of this season that not only allowed me to come back and earn millions, but to lead with integrity, to elevate and inspire those around me, and to create companies that change the world.

Since selling my stock, I’ve been overwhelmed with thousands of inquiries for mentoring, consulting, and speaking. It was evident that if I wanted to share my learnings with the world, I would need to package them up into an effective curriculum. A curriculum that that was affordable, useful, and deep.

On January 1st, 2015 I launched StartupCamp. A school for aspiring entrepreneurs, bloggers, and dreamers. A school for people tired of working for someone else. A school for those who have brilliant ideas and burning passions but just don’t know where to begin.


Inside the program, there are hundreds of tips, teachings, secrets, strategies, and stories. And in my opinion, pieces of wisdom that quite literally alter the trajectory of an aspiring entrepreneur. Some are for branding. Some are for marketing. Some are for ideation, finance, and legal. But today, I have summarized a few for leadership below:


In module #8, I help new entrepreneurs recognize the power complaining can have on those who follow them. The CEO of Clif Bar once told me,

“The reason executives get paid more, is to bear the immense weight of the company, so others don’t have to.”

If even one employee or subordinate hears you complain about anything, whether it’s today’s traffic or the deadline you’re struggling to hit, or how you lost a client, it places unnecessary weight upon their shoulders and builds contempt in the hearts of everyone who follows you. Leaders get paid to stay quiet. Not with everyone, but surely with your team.
Because the only thing complaining does is convince other people that you are not in control.

I’ll leave you with this. If you struggle with complaining, you must realize the problem is deeper than spewing out a few words of frustration. Your heart is not content. You embody a false sense of entitlement, and those words will slow your progress to becoming the entrepreneur you want to become.

Question: Do you struggle with complaining? What behaviors or thinking need to change in order to remove this habit?


At our core, we are all selfish beings. And focusing energy on selflessness has always been a common win for leaders, but what is rare is those who can communicate with selflessness.

To intentionally craft their words for each individual audience. To be considerate enough to change their style to accommodate the needs, vernacular, culture, or beliefs of those who are listening.

Thoughtfulness is the most effective version of communication.

In Module #6, I uncover the 15 keys to empathetic marketing that convert people into customers. Because good communication should captivate. As entrepreneurs, we must realize our success is less dependent on the ever-changing strategies and tactics found in marketing articles, and more reliant on our ability to understand how to talk to people. If you can unlock this, you can unlock millions.

Question: Are you prideful in the way that you speak to others? Are you selfish in your conversations? How can you become more empathetic in the way you communicate? Better yet, how can you become more empathetic in the way you market?


Every battle has a consequence. A victor and a failure. It’s common for leaders (especially A-Types) to turn common confrontation or debated discussion into a battle. We lose sight of the person and focus our sights on the win.

We fight with intense fervor and find our moment to slam the door shut. Bam! “I’m right!” But then it sinks in… the hurt and defeat we caused another human on an issue that never had the merit of such a pain in the first place.

In Module #10, I teach students “How To Think Like A Mature Entrepreneur.” The theme is quite counterintuitive, but this philosophy has produced more valuable relationships than I can count.

In that module’s 30-minute coaching video, I share a heart-wrenching personal story and provide students a detailed approach on how to win the hearts of those around you. Because when we can create loyalty, we can create an audience, and with an audience, you can launch a product. But without it, you’ll drown trying. The key lesson is this:

It takes guts, maturity, and strength to be gentle.

Question: As leaders, we must clearly understand what we divide for, debate for, and die for. Are you too intense with people? Is there anyone you need to apologize to? Making things right is helpful, but never hurting someone in the first place, is optimal.


I see too many incredible leaders hide behind their company. Sure, they can build a strong brand and execute a list of corporate initiatives, but at the center, they lack the self-confidence to even follow themselves.

Many of us believe when people engage with our companies or our ideas that we are adding value. But value is different than connection. Connection only occurs when the leader incorporates their humanness and their story within their work. Their weakness, their realness, and their authentic desire to grow. This is the beginning of a relationship and the only thing worth following.

Question: Are you afraid of leading? Do you need help recognizing your value before you can stand in front? You might want to consider my StartupCamp program as an effort to grow your knowledge which in turn, will grow your self-confidence.


In all of the leadership habits I have learned, humility trumps all. Have you ever met someone who authentically compliments you, lifts you up, and affirms your character? Almost as if you’re more important than anything else at the time?

The capacity of offering this gift derives from a heart of humility and genuine belief in the value of other people. It’s a hard quality to develop as a leader, but the more you can grasp about the equality of the human condition, the less you will tower over those around you.

It reminds me of this truth: A great leader is always willing to be little.

As leaders and entrepreneurs we can afford to be broken, but we cannot afford to be emotionally immature. People will follow you in spite of a few bad decisions. People will not follow you if you are unaware of your weaknesses. As a leader, you must develop the elusive skill of leading confidently and purposefully growing, or you will forever stand still.


Do you want to become a captivating entrepreneur? Do you want to start something great? If you’re looking for a practical guide with timeless principles that never fade, principles that push for a healthy type of success, one with integrity, honor, and respect, then my StartupCamp school might be perfect for you. Watch my video below.

Are you an aspiring leader? What has worked for you? What have you seen work well for others? Let me know in the comments below.


Dale Partridge
Dale Partridge is the Founder of StartupCamp.com. He's also a keynote speaker and author of the Wall Street Journal & USA Today Bestselling book People Over Profit.


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  1. Marilyn says:

    Wow, this is epic. Good food for thought and growth

  2. Onyinyechi Stephen says:

    Please I need a mentor, I love to be a likeable leader

  3. My partner and I are in the process of setting up a Start up. This isn’t my first rodeo. I did run my first business and learnt quite a lot especially because I failed. I know my leadership was wanting because I did lose a lot of employees too often.

  4. Ashleigh says:

    This is an amazing leadership article! By chance do you have a podcast?

  5. Stephanie says:

    Is this Startup Camp for someone that has a business in direct sales in a MLM company?

    • It definitely can be, Stephanie! Often MLMs will have their own methods, content, and structure so that a new member of their platform doesn’t have to figure it out on their own. So, while it make feel like a “start-up” when you’re beginning to work with an MLM, the legacy and protocol that already exists will most likely reveal that its not very start-up-like. StartupCamp is definitely build for those that have the idea for their own business, the drive, and now need the skills and accountability to keep the fire alive and moving forward. It might be good to take a look at what your MLM is offering as far as support, content, strategy, audience insights, etc. before making a choice about needing the guidance and platform of StartupCamp. 🙂 Good luck

  6. Mary-Kate Gregory says:

    Wow! These words are often so unspoken yet so crucial! I’ve worked for many supervisors, and there’s a few qualities that determine whether I move on to another job or I walk through hot coals for them.
    – I see their true intention and human side. That they truly care about their people.
    – I see them fight hard for the well-being of their employees.
    – If they are frustrated, they don’t reprimand, but they teach with grace.
    – I know that they have my trust and the trust of others.

  7. Tyron L Fortune says:

    Hi There Dave , personally i Absolutely am on board with your teachings of entrepreneurism over Colleges , ive actually ran into a few instances not to long ago that really sparked my mind into not being 100% with the debt and financial entrapment a college would most likely be offering to me more then working or being in business for myself . i would love to have a talk with you personally to ask a few questions if you dont mind ? 3094539885 give me a call , i definitely am 100% trying to be my own leader cus i share all your beliefs regarding interaction appreciation and the basic element that there are PEOPLE with FAMILIES just like us that work with us or for us where as some of these companies look at us as numbers and how useful we can be or are to them . hope to hear from you dave !

    • Hey, Tyron! Thanks for sharing and reaching out. Glad you’re in pursuit of truth. If you want to schedule a consulting call with me, feel free to reach out to my team—support@startupcamp.com and they can let you know know how to proceed. Thanks!

  8. Em says:

    Great article that is applicable for any organization! Your website has been quite a blessing full of truth and gems! Keep up the excellent work and thank you for your willingness to share.
    I’m a ‘new’ leader in the public sector. After personally experiencing several years of toxic leadership, I have chosen to focus a lot of personal development on leadership development. I work with an organization that is striving to change a systemic organizational culture of toxic leadership. We place a heavy emphasis on recognizing the ‘human’ aspect of individuals.

    You mentioned above that you read 15 books about emotional leadership, would you please post the title list please?
    Thank you!

    • Thanks for sharing that, Em! Super encouraging. I’ll be making a blog post about those books very soon! Keep an eye out!

  9. “People follow people” Totally nailed it Dale, great article!

    Cheers, Harry

  10. Eric Brown says:

    Really love this. I help lead a business I started within a very profitable orginazation and this article was spot on. For your point #2 I have a term “operation truth”. Just speak truth in love. Sounds simple but so many business leaders can’t do it. Points #4 and #5 hit home as well. Humility leads to empowerment of your people. Great characteristic in business and life!

  11. Hi Dale, thanks for this and all your wisdom throughout the site. I read a post last week where you recommended some marketing books to read in the comments section but I can’t find it anywhere now. Sorry to ask, but would you mind repost those book titles? Thanks so much.

    • Hey Gareth. Favorite marketing books are Made to Stick, Start with Why, and The Brand Gap.

  12. C. Russell says:

    I’m completely amazed and thankful I stumbled across your blog (I think it something I found on Pinterest, that had a link to your blog) on accident…or rather by fortuitous circumstance. I’m going to make StartUp Camp happen as soon as I am able.

    Thank you! I was beginning to think I was crazy for wanting to actually live out my dreams of entrepreneurship. Again, thank you!

    • Rad! Glad to have you with us. Hope to have you at Camp soon.

  13. This hit me right to the heart. Wow. Thanks so much for this, Dale. I’ll have to let some of these points really sink in for me, particularly #1, #4, and #5. I’ve recently started a small production company with two of my brothers. I know I’ve been complaining in front of them lately, as I’ve had some deadline/client frustrations. It bothered me in the back of my mind, and I knew it probably wasn’t the right attitude as a leader, but now I understand exactly why.

  14. Julie Green says:

    W.O.W. I don’t know what else to say!!!!

  15. Robert Xavier Chavez says:

    It is amazing that for most business principles for success, one can find a complimentary principle in the Bible.

  16. Wow Dale your toughs are really useful, and this one to much, can I translate to Spanish and post un mi blog? course with your name.


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