In this article, we’ll discuss how to create an effective funnel for transforming visitors not only into customers but promoters.
Too often, I see companies attempting to turn a brand new visitor into a converted customer. And while this does happen sometimes, it’s not common. Instead, we should focus our efforts on a series of different rings of a funnel each with their unique marketing message and goal. Step by step by step, we move the customer through these rings until they naturally convert and willingly become promoters of the product.
For me, it looks something like the chart below.